Improvisation (or improv for short) is an acting technique where actors respond and react spontaneously to a given set of circumstances and where applicable, their fellow actors, developing characters and a scene as they go. Utilizing improvisation in the voice over booth can bolster performance in a variety of ways including emphasizing the value of making and sustaining bold choices, the creation of characters and relationships, presence and working in the moment, sensory awareness, relaxation, and breaking old habits and patterns.