Studio Resonate (SXM Media-SiriusXM/Pandora/Stitcher) gets over 250 applicants for their VO Roster every year, but many don’t know exactly what we look for in a VO talent. You‘ll get a look behind the scenes at the types of advertising we produce and give a better idea of the nuances involved and what is needed. Podcasts are ever more popular nowadays, and since the Stitcher acquisition, we’ve been working hard to define what the podcast advertising voice sounds like. We’ll talk more about the podcast VO and how to consider adding that style to your toolkit.