Commercials A-Z
Mary Lynn Wissner Scott Parkin Steve Pogatch Eric Romanowski Tim Friedlander Jeffrey Umberger
Date & Time
Saturday, April 2, 2022, 3:20 PM - 4:20 PM

This panel brings together all the forces behind a commercial production. On the panel will be a representative from each: the ad agency, the casting director, the agent (regional and leading market), the manager and the talent. Learn what it takes, from beginning to end, and what and how valuable everyone’s role is in the production of a commercial.


  • Valuable info on production, marketing, writing and acting
  • Everyone in the production plays and important role, learn how one feeds the other
  • Find your place in the production and how to win that production