Steve Van Wormer is the executive producer and host of the podcast series called: I’m Aware That I’m Rare: the phaware® podcast
The phaware® podcast is devoted to raising global pulmonary hypertension awareness with dynamic stories from PH patients, caregivers and medical professionals from around the world. In this session, attendees will explore a case study in podcasting 101, learn best podcasting practices, what equipment and essentials are needed, learn about the ROI (return of influence) on podcasting and how to potentially turn their personal passion(s) into profits in creating new business opportunities. (Oh, did we mention that podcast is defined as an "essential" business in the era of Covid-19?

Takeaways

• Attendees will explore a case study of "I'm Aware That I'm Rare" podcast (400+ episodes, 275,000 downloads, 110+ countries) and how that opened the door to additional podcasting opportunities
• Attendees will learn the ROI (Return on Influence) of creating a global podcast series and why it is essential in brand building
• Attendee will learn what essentials, extras, equipment are needed to start a podcast (and create new business opportunities)