Meet the Commercial Producers
Session Type
Breakout Session
Lawrence Lewis Lewis
Date & Time
Saturday, April 24, 2021, 2:00 PM - 2:45 PM
Session Currently Live
Virtual Session Link

Session Materials (If available)

Do you know how a commercial is produced? Do you know what your role is in that process?

This breakout session will feature two commercial producers, each with over 20 years of experience and thousands of commercial projects in their portfolios. We will give you an overview of the commercial filmmaking process. Who are the players involved? What types of production companies and ad agencies are out there.

We will also provide some insight into the list of job titles held by key decision-makers, and elucidate the actual (and lengthy) process of producing a 30-second spot and your role within that process.


  • A thorough understanding of the process of how a commercial is produced. Knowing this will help you know how to be an asset to the team.
  • What is an Ad Agency? What is a Director? Who are the players, and how you should be interacting with them.
  • Auditioning vs. Marketing - how to know which production companies only cast for VO through agents, and which companies you can direct market to.
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