Traditional - Real Person – Promo – Testimonial – Spokesperson – Trailer – Stylized – Mock – Comedic – Storyteller – Image – Awareness – Branding –Retail. What does this mean? Where do I start? How do I find the style choice in the specs? Should I be good at all the styles or limit myself to a few I do best? What are the best fits for me? Elaine A. Clark, author of There’s Money Where Your Mouth Is, shares her knowledge and experience of the various styles so you can make better choices that meet the client’s expectations and resonate with the audience.

Takeaways

• How styles impact performance choices.
• How to choose a style based on the script specifications.
• Choosing to expand or limit your commercial job focus.