Full Name
Alfonso Lugo Lugo
Speaker Bio

Music producer, songwriter, composer, guitarist, singer, jingle maker, and voiceover talent.

Studied Advertising and Marketing in Sao Paulo, Brazil, and music production in Mexico and the United States.

He has all the infrastructure and knowledge to develop an integral audio campaign, from the copy, sound effects and engineering, to composing, arranging, recording, mixing, and mastering of music and sound design on any project.

He has a strong career in the advertising world, producing original music for TV, theater, and radio commercials and being the voice of recognized brands like Banamex, Burger King, Mercedes Benz, Cloralex, Cinemex, Tecnológico de Monterrey, Cruz Roja Mexicana, Harmon Hall, Bacardí, Spring Air, AT&T, Directv, and California State, among others.

He has been invited to important advertising festivals as a jury and has won some international awards in El Ojo de Iberoamérica, Wave, El Círculo Creativo y the prestigious Cannes, winning a bronze Lion for music production and voiceover for the Paralife campaign, among others.

Active business partner in Pulpo Escafandra (audiovisual and animation production company) and Pulp Music Co (music production company).

Alfonso Lugo Lugo

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