All about promo and who do I have to network to get on a network?
Session Type
Breakout Session
Jeff Howell
Date & Time
Saturday, April 24, 2021, 4:00 PM - 4:45 PM
Session Currently Live
Virtual Session Link

Session Materials (If available)

Have you ever been curious about promo? This session will provide a basic understanding of the nature of promo and what it takes to break into it. Discover the fundamental steps in finding your own specific brand of voice, and learn how to use your brand to promote programming on hundreds of channels.


  • How to break into promo
  • What are the agents looking for in a promo demo
  • Creating a contemporary and competitive read
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